Experiments
Create, manage, and analyze A/B tests and experiments across your website
User Engagement
VWO
In Flight
Homepage Hero Redesign
Testing a new hero section with clearer value proposition and stronger CTA
5/15/2023 - 6/15/2023
65%
Traffic
25%
Variants
3
Key Metrics
Bounce Rate
Conversion Rate
Engagement Time
Conversion
Optimizely
In Flight
Checkout Process Simplification
Reducing the number of steps in the checkout process from 5 to 3
5/20/2023 - 6/20/2023
50%
Traffic
50%
Variants
2
Key Metrics
Cart Abandonment Rate
Conversion Rate
Average Order Value
Conversion
VWO
Proposed
Product Page Social Proof
Adding customer reviews and testimonials to product pages
Traffic
35%
Variants
2
Key Metrics
Conversion Rate
Time on Page
Add to Cart Rate
Marketing
Optimizely
Proposed
Email Subject Line Testing
Testing different subject lines for the monthly newsletter
Traffic
100%
Variants
3
Key Metrics
Open Rate
Click-through Rate
Conversion Rate
User Engagement
VWO
Completed
Mobile Navigation Redesign
Simplifying the mobile navigation menu for better usability
4/1/2023 - 5/1/2023
100%
Traffic
30%
Variants
3
Confidence
98%
Uplift
++25%
Key Metrics
Mobile Bounce Rate
Pages per Session
Conversion Rate
Marketing
Optimizely
Completed
PPC Landing Page Optimization
Testing different layouts for PPC campaign landing pages
3/15/2023 - 4/15/2023
100%
Traffic
40%
Variants
3
Confidence
95%
Uplift
++15%
Key Metrics
Bounce Rate
Conversion Rate
Cost per Conversion
Conversion
VWO
Completed
Pricing Page Restructuring
Testing different pricing structures and presentation formats
2/1/2023 - 3/1/2023
100%
Traffic
45%
Variants
3
Confidence
97%
Uplift
++22%
Key Metrics
Conversion Rate
Average Order Value
Revenue per Visitor